Currently, many have successfully implemented the Twitter Marketing Strategy, but not a few have failed. this is due to differences in knowledge about the strategies they are implementing. So it is very important to know what strategy to use to dominate marketing on Twitter.
What is a Twitter marketing strategy?
Twitter marketing strategy currently includes plans and activities centered around creating, publishing, and distributing content for your buyer personas, audience, and followers through Twitter. This is not much different from Facebook marketing.
Goal Twitter Marketing Strategy
The goals of this type of strategy are to attract new followers and prospects, increase conversions, increase brand recognition, and increase sales for a business or company.
Creating a Twitter marketing strategy will require you to follow the same steps you would if you were creating any other social media marketing strategy. If you want to study marketing on other social media, I have prepared a pdf file in Digital Marketing Magazine.
Ok Let’s continue our discussion about the Twitter Marketing Strategy which will revolve around these 4 things:
- Research your buyer personas and audience
- Create unique and engaging content
- Organize a schedule for your Twitter posts
- Analyze your impact and results
So, you might be wondering what makes Twitter unique. Why would you want to actually invest the time in creating a profile and content for the platform?
Step by Step Twitter Marketing Strategy 2021
As you begin using Twitter for your business, there are some steps you’ll want to take to ensure you reach your target audience. Depending on your goals, company size, and industry, you may or may not choose to work through each of the following steps (or you may have already completed some of them), so tailor them to your needs.
Customize and brand your profile.
When someone looks at your company’s Twitter profile, you want them to automatically know it’s yours. Meaning you should customize and brand your Twitter profile with your logo, colors, and any other recognizable and memorable details you want to incorporate. There are a few locations in which you can customize your profile.
Handle: Your Twitter handle is your username (for example, our handle is @hubspot) — this should include your company’s name so your followers, customers, and fans can easily search and find you on the platform. You create your Twitter handle when you sign up for an account.
Header: The header on your Twitter profile is your background image. You might choose to create a unique image for your header, use your logo, or another branded image.
Profile picture: Your Twitter profile picture represents your company’s every move, interaction, post, and tweet on the platform. It’s the image that sits above your bio and might include a picture of your logo, company’s initials, or CEO.
Bio: A Twitter bio provides everyone who visits your profile with a brief synopsis of what they’re about to see in 160 characters or less. It might include your mission statement, a blurb about what your company does, or something humorous and engaging.
Website URL: Beneath your profile picture and bio, there’s a location where you can include your URL to direct traffic straight to your website.
Birthday: In the same location as your URL, you can insert your company’s birthday — or the day when the company was founded — so your audience gets to know your business on a more personal level.
Create Twitter Lists.
A Twitter List — which any user has the ability to create and view — is an organized group of Twitter accounts you’ve selected and put together in specific categories. For example, at HubSpot, lists include Leadership Experts, Top Marketing Experts, Top Business Podcasters, and more. When you open a Twitter List, you only see tweets posted by the accounts on the list.
Twitter Lists are great if you want to follow only specific accounts. You might segment your lists into groups such as business inspiration, competitors, and target audience so you’re able to easily review their posts, interactions, and content.
Host a Twitter Chat.
You can schedule and host a Twitter chat to engage your followers, discuss a topic, create a sense of community, and ask your audience for their opinions or input on something you’re working on.
To host a Twitter Chat (or TweetChat), you’ll need to choose a topic, set a time and date for the chat to occur, and create a hashtag for the chat. You can share this information with your followers in a tweet, on your website, in your Twitter bio, and wherever else you choose.
Everyone who wants to participate in the Twitter Chat should then be able to view all responses, questions, and comments regarding your topic of choice by searching your unique hashtag, as well as sharing their own comments and thoughts by adding the hashtag to their tweets.
Twitter Chats promote interaction and engagement on your profile and get people talking about your brand. It also creates a more personal experience between your audience members and your business.
Advertise on Twitter.
Advertising through Twitter is a great way to reach your audience. This will make your tweets easily discoverable by thousands of people, helping you increase your influence and following. You can do this through promoted tweets or Twitter Ads.
Promoted tweets make your tweets appear in the Twitter streams or Twitter search results of specific users. This is a great option for anyone looking to get more people on a specific webpage. Your business will pay a monthly fee as long as you’re promoting a tweet.
Twitter will put your promoted tweets in a daily campaign targeting the type of audience you want to reach as previously indicated in your settings. All Twitter users have the ability to interact and engage with Twitter Ads the same way they would with your organic content.
Twitter Ads is a great option if you’re using different types of tweets to achieve one goal for your business. It’s ideal if you’re looking to grow your base of followers and brand awareness significantly through the platform.
Your business can decide between different objectives when it comes to your Twitter ads including app installs, video views, and website conversions, as well as audience targeting for your campaigns. This decision will impact the price you’ll need to pay to run your ad.
Drive traffic to your website.
Twitter can help you direct traffic to your website — there are a number of ways to include your website’s URL on your profile as well as add links to your web pages and blogs in your tweets. Here are some ways you can use the platform to direct traffic to your website to help you increase your conversions and sales.
- Add your website URL beneath your bio on your Twitter profile.
- Incorporate links to your website in your tweets.
- Retweet any content that includes direct links to your website and/ or blogs other people have shared.
- Embed tweets on your website with a Twitter Timeline.
- Set up Twitter Ads to drive users to a specific landing page on your site
Use Twitter Moments
Twitter Moments are collections of tweets about a specific topic or event. They’re like a “best of” collection of tweets regarding your topic of choice. For example, Twitter’s Moments section includes “Today”, “News”, “Entertainment”, and “Fun.”
You can also create your own section of Moments for your followers to view on your profile. You might organize your Twitter Moments into groups of tweets to help you market your business’ events and campaigns or related industry news. They also help with your marketing tactics by providing your business with an engaging way to promote the discussion of specific topics and/ or events that matter to your company to help you share your brand image with audience members.
Get verified on Twitter
You might choose to apply to get your Twitter profile verified depending on the size of your company and your industry. Twitter states they typically only accept requests for account verification if you’re in “music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas.” If Twitter accepts your application and verifies your profile, a badge with a blue checkmark inside of it will appear next to your handle. This symbolizes an authentic account.
Being verified prevents your audience members from following and being confused by impersonator accounts or accounts with similar content, usernames, and handles to yours. A verified account also makes your business look more legitimate and trustworthy.
Focus on building your follower count
Needless to say, the more Twitter followers you have, the more people there are looking at and interacting with your content. You’ll have a better chance to improve brand awareness and direct more traffic to your website when you build your follower count on Twitter.
Learn how to get more Twitter followers, fast.
There are a number of ways you can increase your follower count on Twitter — here are some to get you started:
- Ensure your content is shareable.
- Use unique hashtags.
- Create engaging content (giveaways, contests, questions, surveys).
- Enlist the help of Twitter (social media) influencers.
- Include links to your Twitter profile on your website.
- Interact with your current followers and retweet their content so they’re more likely to do the same for you.
Now that we’ve reviewed how to use Twitter for business, let’s cover some tips and tricks you can apply to your profile to improve your marketing efforts on the platform.
Twitter Marketing Tips to Support Strategy
- Use keyword targeting in your Twitter Ads
- Implement hashtags
- Organize a content sharing schedule
- Create a Twitter campaign
- Write a strong profile bio
- Use images and videos
- Interact with your followers
- Share media mentions
- Keep an eye on your competitors’ Twitter accounts
- Focus on followers’ interests and needs when creating content
- Promote your events
- Check your direct messages regularly
- Keep track of your analytics
Twitter Marketing Tool to Support Strategy
If you want to optimize your Twitter marketing strategy, you need to do more. It takes a lot more than publishing a few tweets, retweeting certain tweets and replying to direct messages to grow your audience in a meaningful way through Twitter.
We’ve rounded up the best Twitter marketing tools you can use to grow your audience. Not all of these tools are alike. Some allow you to manage your Twitter account as a whole while others help you promote your content by getting it in front influencers in your niche.
The Best Twitter Marketing Tools To Grow Your Audience In 2021
Please take advantage of twitter marketing tools to support your strategy. make sure you use in accordance with their respective functions.
Agora Pulse For Twitter Marketing
Agorapulse is another all around social media management tool. This one caters to five major social media platforms, including Twitter. Its features start with a dashboard that allows you to manage mentions and messages from various platforms in powerful ways, especially if you have an entire team managing your social media accounts.
Most intriguing of these is an automated system that allows you to organize messages by topics and assign messages to certain team members automatically. You can also queue up several posts and schedule them to be published at a later date and time.
There’s even an “Evergreen” option that gives you the ability to have certain posts queue up several times. You can also monitor mentions of your brands, and the software will even spot angry posts from customers for you to give you a chance to mitigate fires before they become infernos.
A pretty unique feature assigns labels to your followers so you can spot your most engaged customers. Other features include powerful collaborative and analytical tools.
Sendible For Twitter Marketing
Sendible is an all-around social media management tool that allows you to manage accounts from a variety of different platforms. This, of course, includes Twitter. With the Twitter integration, you can schedule tweets, monitor mentions and answer direct messages. You can even access lists. You’ll manage everything from a centralized dashboard. It includes every stream from every account you integrate. There’s a priority inbox that identifies important messages and mentions, and you can even filter the stream so only Twitter displays.
One of the most useful aspects of this tool is the ability to schedule social media posts ahead of time. You’ll do this by creating an original post and tweaking it to suit each individual platform. Sendible also allows you to monitor your brand’s status on Twitter by integrating analytics from your account and keeping you up to date with mentions of your brand.
There’s even a pretty neat feature that lets you browse trending content in your niche. This gives you the opportunity to retweet, like or respond to shareable content related to your brand.
Commun.it For Twitter Marketing
Commun.it is another social media management tool, only this one supports Twitter exclusively and is focused on engagement. It uses a simple yet intuitive dashboard that’s broken down into six main sections.
The first is the Inbox, which allows you to manage your mentions in a much more efficient way by marking them as “replied to,” “reviewed” and more. This section also allows you to monitor mentions of your brand. The Followers section gives you access to data on the relationship you have with individual subscribers. You’ll be able to recognize unfollowers, influencers and other accounts the software suggests for you to follow as well as your history with users.
You can search for tweets based on keywords in the Leads section. The Content section features shareable content you can retweet and curate for your audience. Of course, you can also schedule posts and view your analytics, which are the final two sections.
Triberr For Twitter Marketing
Triberr allows you to grow your social reach and become more influential by connecting you with other influencers. You’ll do this by joining “tribes,” which are social groups filled with other influencers in your niche.
The purpose of these tribes is to share your content with individuals who may or may not have a meaningful level of influence in your niche. You do this by promoting your content to your fellow tribemates, who are encouraged to support one another.
You can add several scheduled posts to a queue and even curate shareable content. Basic analytics are included as well so you can see how many clicks a particular post receives as well as who has shared your content
TweetDeck For Twitter Marketing
TweetDeck is a Twitter management tool built directly into Twitter itself. You can access it with your Twitter account by navigating to tweetdeck.twitter.com or downloading the Mac app. The Windows app is now defunct. It started as an independent app and was eventually purchased by Twitter for $40 million. The tool is essentially an extension of the Twitter dashboard, allowing you to manage your main account and several additional accounts more efficiently.
The interface is a simple dashboard filled with columns you can add, remove and rearrange yourself. You can schedule tweets and monitor mentions, messages and individual lists. You can even add individual keywords as columns. Every tweet featuring a particular keyword will appear in its designated column, though you can configure a few filters to narrow the list down. You can also build collections of individual tweets.
Awario For Twitter Marketing
Awario is a different type of social media management tool than the other ones featured thus far. This one focuses on social listening and social monitoring as a whole. Its primary tool allows you to monitor individual mentions of keywords across multiple social media platforms. This includes Twitter. The feature essentially allows you to monitor mentions of your brand on social media as well as any popular topics surrounding your niche.
One of its most powerful features is its ability to spot potential leads. One of the ways it does this is by alerting you of any tweets that ask for recommendations of a product or service that’s similar to yours.
There’s also a system that monitors your messages and mentions. You can filter the results to only show Twitter. You can also organize them by choosing how you’d like to interact with the tweet. Your options include replying, blocking or deleting.
There are also several pieces of analytical data you can look at. Filters are available as well. They even come with a unique feature that allows you to create custom filters using boolean logic.
Social Snap For Twitter Marketing
Social Snap is a WordPress plugin that integrates with over 30 social media platforms, including Twitter. It helps you grow your audience and social reach by making your content more shareable. It starts with social share buttons you can place throughout your site, especially your blog. These buttons come in various styles and can be placed in several locations on your site.
The plugin supports Twitter Cards when it comes time for you to share your content. This integration allows you to control the way your tweets appear on Twitter. You can customize your tweet’s image, title and description.
A few plans come with an Auto-Poster add-on that allows you to post a tweet every time you publish a new blog post. Another add-on, Boost Old Posts, works in the same way, except it breathes new life into old posts by re-sharing them to social media automatically.
You can also encourage your followers to share your content on Twitter with Social Snap’s click-totweet tool. Lastly, you can monitor your progress as you work on your Twitter marketing strategy with this plugin’s built-in analytics.
Click to Tweet For Twitter Marketing
Click to Tweet is a simple tool that allows you to create shareable links your audience can use to tweet your content with ease. All you need to do is configure the content you want your followers to share (including an image, description and link), create your link, sit back, and wait.
You’ll have access to stats that allow you to see how many people are clicking your shareable links as well as the links inside of the tweets you configure.
You can use the tool in three ways. The first two involve you creating your configured tweet and pasting the embed code the tool generates wherever you want the shareable link to appear. If you have a WordPress site, you can install the free plugin and generate links from the WordPress editor.
Hashtagify For Twitter Marketing
Hashtagify is a tool that allows you to view stats on hashtags from Instagram and Twitter. You can preview the tool by entering a hashtag on the homepage. That’s essentially how this tool works. You input a hashtag you’re interested in using, and the tool generates stats for it. These include the popularity of the hashtag, whether or not it’s trending, related hashtags, top influencers who rank for your specified hashtag, and more.
The premium version features a full report on each hashtag you look up, which includes even more stats. You can also monitor individual hashtags.
Paper.Li For Twitter Marketing
One of your main goals for Twitter marketing likely involves getting your own content in front of more people. However, curating content and sharing other people’s content is an effective strategy you can use to grow your own social reach.
Paper.li is a tool that allows you to collect and curate content with ease. You’ll build your “newspaper” with curated content from social media and the web. This tool supports several social media platforms in that way, including Twitter.
Once you’re satisfied with all of the content you’ve collected for your “issue,” you can deliver it to your audience. You can do this on social media, a web page or through your email list.
Tweriod For Twitter Marketing
Tweriod is a simple tool you can use to determine the best times to publish tweets. It allows you to see the times of day your tweets are most likely to receive the highest number of engagements. It does this by analyzing your account as well as your followers’ accounts. It’ll use stats from your
own tweets as well as stats determining when your followers are most active to generate a report at least once a month. Free accounts receive basic reports while premium users are given more detailed stats, even by the hour. You’ll even receive a PDF version of your report.
Socialyz.It For Twitter Marketing
Socialyz.It is new on the market and is set to make a difference in this social media marketing space. Socialyz It has a nice Content Curation tool to search, automate and curate content feeds on every social media channel.
The built-in Image and Video Designer and customizable Content Libraries for saving all you best images, videos and articles to publish to all your social media channels sets it apart from many platforms. Socialy.it holds nothing back in its Free plan, which includes all the functionality of the paid plan.
Quuu Promote For Twitter Marketing
While anyone can use Triberr and have their content shared by influencers, Quuu Promote is a little more exclusive than that. The cheapest plan only allows you to share one piece of content per month, and it must be approved by the team at Quuu Promote.
Once your content is approved, it’ll be shared to Quuu’s audience. This is filled with individuals who have opted into receiving curated content from the platform. Every promotion remains live for 30 days starting with the day it was first promoted. It can be promoted continuously once that period is over, and there’s no expiration date. You can even receive an unlimited number of shares, clicks and all around engagement no matter which plan you choose.
Conclusion Twitter Marketing Strategy
Implementing a Twitter Marketing Strategy will be successful if it is supported by knowledge of your goals. Then they are able to apply various tips and finally use sophisticated tools that are widely available.
Before ending this page, I again suggest understanding the Facebook marketing strategy. You can apply this in conjunction with twitter marketing.
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