There are many top-notch marketing firms in New York City, but how do you choose one? Read on to learn more about Weber Shandwick, Ogilvy & Mather, Wunderman Thompson, and Maxburst. Each one offers unique capabilities and a proven track record, but there are also many smaller agencies that are worth considering. Read on to discover what makes these agencies stand out from the crowd.
Listed among the leading marketing agencies in the New York City area, Weber Shandwick is making a series of leadership changes in recent months. Michael Wehman, the head of consumer marketing for Weber in New York, is moving to the firm’s flagship office, replacing the departing Joy Farber Kolo. He will continue to oversee the firm’s Eastern operations.
This year, the firm has added several senior executives. It has promoted Farber Kolo to the position of North America president, replacing Sara Gavin, chief client officer. Gavin oversees key client relationships and the client service model. In addition, Cathy Calhoun has been promoted to a new role within IPG’s Constituency Management Group. Meanwhile, Chris Perry is expanding his role from chief digital officer to chief innovation officer. Abby Gold continues her focus on talent as the company’s chief employee experience officer.
With offices in more than 75 cities worldwide, Weber Shandwick is one of the largest marketing firms in New York City. The company’s diverse team includes strategists, analysts, designers, and producers. Weber Shandwick has been recognized with some of the industry’s highest awards, including the prestigious Cannes Lions. Weber Shandwick was named to the Advertising Age A-list in 2014, one of the only PR firm to make the list.
Ogilvy & Mather
Ogilvy & Mather operates as a marketing communications agency. They offer a variety of advertising solutions, including brand identity creation, digital marketing, media relations, and experiential marketing. With offices in over 450 cities worldwide, Ogilvy & Mather is a trusted source for a wide range of business needs. Their team of talented professionals works with clients from all types of industries to reach their goals.
The company is comprised of nine divisions, each focusing on a specific area of marketing. In addition to traditional advertising and marketing, Ogilvy also offers retail space design, in-store events, and customer engagement. This service allows companies to engage with customers in an authentic way, increasing the possibility of gaining long-term clients. Other services that the agency provides include crisis management and digital production.
Ogilvy & Mather’s founders, David Ogilvy and James Mather, had no experience writing advertising. They were backed financially by Mather & Crowther. They never wanted to work for a company without an established track record. One of their partners, James Ogilvy, a former banker, sent a memo to his partner and the two decided to go into advertising. The rest is history.
In a recent merger, Wunderman Thompson and J. Walter Thompson merged to form Wunderman Thompson. The firm will soon have 20,000 people, 200 global offices, and 90 markets under its belt, and a streamlined service model for clients. Wunderman Thompson has absorbed the technology and brand advertising expertise of J. Walter Thompson, which will allow it to better serve clients. The merger is expected to increase Wunderman Thompson’s global revenue by more than $1 billion.
The firm’s creative work has helped brands get into the headlines in recent months. For example, Unilever’s “Degree Inclusive” campaign was named the Innovation Grand Prix at Cannes. Wunderman Thompson’s “Metaverse” campaign, presented at CES, was featured in Branding in Asia’s study on inspiration. The company’s HSBC account was also acquired by WPP. The agency’s creative team recently landed the account of the bank’s Creative Director. Other notable recent work includes WPP’s acquisition of the creative account for HSBC and the company’s integration with AdAge. Interestingly, July 6, 2020 is the date of the upcoming presidential election.
Another noteworthy project from Wunderman Thompson is its Health practice. As a full-service specialist group, Wunderman Thompson Health is dedicated to inspiring ambitious health brands to grow. The firm believes that health inertia is the biggest barrier to brand growth, so its team works to break through that with data-driven creative solutions. The firm’s insights about the ever-changing healthcare ecosystem enable Wunderman Thompson to design and create powerful ideas that make pharma companies and other health brands stand out in the market.
A combination of creative and technology solutions for clients’ most challenging challenges. The combined network has 20,000 employees in 200 offices in 90 countries. Ad Age estimates that the combined network will have global revenues of $2.6 billion in 2019. This merger also creates the third-largest traditional marketing services network in the world behind McCann. Each constituent network has its own collection of satellite agencies. Former JWT satellite Mirum remains separate, but continues to serve the healthcare industry through its creative capabilities.
If you are looking for a top NYC marketing firm that focuses on creative strategies, look no further than Maxburst, Inc. This agency specializes in custom web development and internet marketing services. Their web solutions allow clients to amplify their online footprint and build deeper relationships with their customers. They are the perfect choice for clients looking to grow their online presence quickly. In addition to creative web design, this NYC agency specializes in SEO, social media, local search marketing, and media buying.
As the third-largest advertising market in the world, NYC is home to more than 9,000 startups. This high concentration of startup companies and young entrepreneurs rely on the expertise of the best marketing firms. In addition to creating compelling videos, ad campaigns, and responsive websites, Maxburst also provides interactive marketing services. The company provides an array of marketing solutions for small businesses, startups, and large enterprises.
In addition to offering effective web design and development services, Maxburst is one of the best performance marketing agencies in New York. Their multidisciplinary team of data scientists, creatives, and growth hackers has helped many clients achieve their goals. They have a reputation for high-quality results without the fluff. Amsive Digital is another excellent NYC marketing firm that offers SEO, PPC, and social media advertising services.
Fueled is a full-service, integrated ad agency that focuses on branding and online visibility. Their diverse clientele includes big names such as Uber, Bizadmark, and Express. They are a top New York marketing agency with experience working with small businesses and large organizations alike. They know what works and can execute an effective strategy for your business. For more information on how Fueled works, visit their website.
If you’re a startup business looking for an SEO firm in New York City, then you’ve probably been in search of an agency that will help you achieve higher rankings in search engines. While traditional search engine marketing is great for generating traffic, SEO is a long-term effort. New businesses are especially vulnerable, because they don’t have the brand recognition or domain authority of established companies. Sure Oak’s work was invaluable in ensuring Bivvy ranked for several keywords and grew their revenue significantly.
The Sure Oak team uses a variety of digital marketing strategies to boost business revenue. SEO strategies involve on-page optimization and keyword research. Additionally, the team at Sure Oak conducts paid search marketing and social media advertising. Sure Oak’s past clients include the American Red Cross, GAP, and Ann Taylor. With its SEO expertise, you’ll find your website in the right hands. Listed below are some of the benefits of working with Sure Oak Marketing Firm in New York City