As bloggers or webmasters we must know the search engine rank tracker tools. This is very important because knowing it will be easier to plan, execute and analyze the results of a keyword, content and website pages. The results referred to here are impressions, click, ctr and position.
Recently, in early December 2020 Google as the world’s largest search engine has published a new algorithm. Many keywords, content and website pages are collapsing. Maybe one of them is your blog or website. For that we must clean up and be responsive to Google’s new policies.
In this article the admin of digital marketing tips will explain 2 things that are very simple but have a big effect on returning the website to page one or ranking one on the Google search engine.
Search Engine Rank Tracker patterns
The pattern is like this, someone looks for information on google by typing a keyword, then google will bring up results that are relevant to the keywords used by information seekers. Google as a search engine certainly has a pattern or tool to provide data or search results to information seekers.
Based on my observations and the results of discussions with fellow bloggers, it seems that Google uses 3 basic things to rank content or website pages that appear on search engines. I will review them one by one.
1. Keyword relevance as a Search Engine Rank Tracker pattern
Google will get signals through keywords typed by information seekers. Then Google searches for and finds keywords that match what information seekers are looking for. So that your website can be found by the google robot, it is very important to put the keywords in the right position. The right placement of keywords in an article is:
- Title (H1)
- Subtitles (H2, H3, H4, ..)
- In the first 100 words an article
- In the last 100 words of an article
- Image Caption
Placing keywords in the right position will help Google robots find our content or articles. Now, if Google has found and collected articles according to the keywords someone is looking for, then Google will then look at the contents of the article.
2. Article Relevance – The Second Pattern of Search Engine Rank Tracker
The google robot will continue its work by analyzing all the content or articles they find based on keywords. Then this robot will match the relevance of the keywords to the entire article content. The robot with its intelligence will try to find, detect and find these 3 things:
- The relevance of the content with the keywords used
- Content or articles that describe more specific and in-depth these keywords
- Content or articles that review these keywords more fully.
After Google finds which content is most suitable, more specific and complete, then Google will bring up or convey the results to the information seeker.
From this 2nd pattern, it is very important that an article writer or content creator makes an article by paying attention to these 4 things:
- Articles should provide a more specific description of the keywords used
- The article must provide a complete description of the keywords used
- Articles must be interesting and can make the reader last or finish reading.
- Articles must be made at least 1000 words to make it easier to index by Google robots, articles with less than 1000 words will be difficult to index by Google.
So your article must fulfill the 4 things above, because article relevance is one of the Search Engine Rank Tracker patterns
3. Bounce Rate and User Experience
It turns out that Google doesn’t just arrive at the 2nd pattern. When the news seeker opens an article on the search results, the google robot will continue to monitor or observe. Whether the reader really found what he was looking for.
It is very easy to detect, if the reader is lingering for a long time or reading to completion it means that the reader found what he was looking for in the article he opened. But if the reader only opens briefly and then closes it means that the reader did not find anything valuable in the article. This is measured by google via the bounce rate. Low bounce rates are good, high bounce rates are not good.
Next, Google will record which article pages have a low bounce rate (good) and will also record article pages with high (bad) bounce rates.
In subsequent searches by the same person or other people with the same keywords, Google will bring up an article page with attention to this variable
- Highly relevant to keywords
- articles that discuss more specific and comprehensive
- pages that have a low bounce rate (good)
- Also do this so that Google will rank well for your article or website page:
- Create a title that is interesting and relevant to the keyboard you are using
- First Sentence or Meta Descriptions should attract the attention of readers or information seekers, Meta Descriptions are very important to increase CTR.
- Web design and content must be responsive (mobile friendly)
- Create quality inbound and outbound links and check the incoming and outgoing links to the website. Make sure all the links are quality and healthy. Remove unqualified links, because it will have a bad impact on your website.
Don’t do this to keep your website ranking well in search engines:
- Duplicate content and plagiarism
- Excessive or forced keyword writing
- Lack of Content or potluck content
- Spammy Link or link farming
So your article must fulfill the 4 things above, because article relevance is one of the Search Engine Rank Tracker patterns
That’s the Search Engine Rank Tracker pattern for ranking article pages on a website.
Next, we will discuss the tools used by webmasters or bloggers to track the rankings given by search engines to keywords, articles and websites.
Search Engine Tracking Tools For Webmasters
As I said at the beginning, a webmaster or blogger needs to have a ranking detection tool for a keyword or article that has been posted on a web page. This tool is used for planning and keyword analysis. This tool is usually known as an SEO tool.
There are tons of SEO tools available, ranging from free to paid. The average function is almost the same. The difference is membership. Those who can pay will of course get more features. This is a list of the most frequently used SEO tools by webmasters or bloggers.
- Tools provided by google and of course free; google console, google analytic, google keyword planner, google trend. I will not discuss how to use it because Google has provided a more detailed way to use it. You can just type on google.
- Premium or paid tools. To use this tool, you should first use the free version or the trial version. You can compare several existing tools. And please decide which one is suitable and best for you.
Here are 10 SEO Premium tools that you can use to help plan, analyze and track keyword rankings in search engines.
RankTank has been the leader in Google keyword rank checking since 2008. Get real-time (avg. 900ms), non-personlised, accurate results based on your selected Google locale and Google language.
RankTank removes limits found in other keyword position tools by allowing you to scan millions of keywords in easy to manage and maintain Google sheets add-on or Google SERP API.
Their tools allow you to find out where you website ranks on Google in many common public and private locations. E.g. Canada, Vancouver International Airport (YVR)
Price : Start from $19/month (update December 2020)
2. Rank Tracker by Link-Assisten
If you think that a keyword rank checker tool providing unlimited data doesn’t exist, you’ve never tried Rank Tracker. Track keywords with no limit, check positions in SERPs, see rankings for the exact location, and analyze the ranking performance of any keyword — all in one ranking tool.
Rank Tracker is the most customizable rank checker tool you’ll come across. Whether you need to check positions globally or in local search, in Google SERPs or any of the tool’s 400+ search engines.
Rank Tracker’s got you covered. Whether you need to scan the top 50 or 1,000 search results, track keyword rankings once a week or daily, monitor Universal and Map listings, and track competitor keyword ranks — you can do that even with the software’s free trial. Monitor your site average position and visibility score.
Price : Start from $149/year (update December 2020)
SEMrush is an online visibility management and content marketing SaaS platform. Today, They help more than 6 million marketers all over the world do their job more effectively and deliver superior results
SEMrush is recognized as the best SEO suite according to US Search Awards 2019, MENA Search Awards 2019 and SEMY Awards 2019. It is also the best digital tool according to Interactive Marketing Awards 2019.
Today, Semrush software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Semrush data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results.
Price : Start from $99.95/mo (update December 2020)
Moz believe there is a better way to do marketing. A more valuable, less invasive way where customers are earned rather than bought. Their obsessively passionate about it, and they mission is to help people achieve it. Moz focus on search engine optimization (SEO).
It’s one of the least understood and least transparent aspects of great marketing, and They see that as an opportunity: Their excited to simplify SEO for everyone through their software, education, and community.
Price : Start from $149 per month (update December 2020)
Topvisor provide keyword tracker for rank tracking and rank checking of domains, subdomains, internal website pages, social media profiles and communities (for example, Facebook or Twitter) across multiple search engines (Google, Yandex, Bing, Yahoo, Seznam), YouTube (video and channel positions on YouTube search), App Store and Google Play (mobile app rankings).
Check and track rankings in Desktop (PC) and Mobile search from any location for any location (country or city) and any language.
Price : Start from $ 29 per month (update December 2020)
Ahrefs is a multinational team headquartered in Singapore. They are a lean start-up that values making meaningful and easy-to-use products. They shift things fast to give their customers what matters most to them, and to keep they ahead of the game. Their motto is “First do it, then do it right, then do it better.”
With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic. Their feature : Optimize your website, Analyze your competitors, Study what your customers are searching for, learn from your industry’s top performing content AndTrack your ranking progress.
Price : Start From $ 99/month (update December 2020)
Working hard to make SEO easy. Seranking are in business to develop an SEO software that allows anyone to independently optimize and promote a website on the web, regardless of the level of expertise.
Their Vision : To constantly improve the user experience, functionality, and support to provide the best possible options for search engine optimization available on the market today.
Their feature : Keyword Rank Tracker, Website Audit, On-Page Checker, Backlink Checker, Backlink Monitoring, Page Changes Monitoring, Keyword Research and Suggestion Tool, Keyword Grouper, and Marketing Plan
Price : Start from $31/month (update December 2020)
Rank Ranger is a custom SEO software designed to align to your specific needs, work practices, and preferences. Their Custom SEO Suite makes Rank Ranger whatever you want it to be, whatever you need it be.
Their flagship feature : Custom rank tracking, monitor mobile rank Advance local rank tracking and track the competition.
Price : Start from $79/month (update December 2020)
Nightwatch is designed to save SEO professionals hours of time by making accurate ranking data more accessible.
Nightwatch aggregates data from all major SEO and search sources from Google Analytics, Search Console, Keyword Planner, and other popular SEO sources, turns it into beautiful, easy to export professional-looking reports for clients.
Grow your organic traffic, track your most important keywords, demonstrate the values of your SEO efforts, and drive more sales with Nightwatch’s rank tracking, site audits, backlinks, and reporting tools.
Price : $24 month billed annually (update December 2020)
The SpySERP Rank Tracker Tool is SpySERP flagship SEO product, giving both experienced and novice SEO users the inside track on their web page performance across multiple search engines.
Trusted by business owners, developers and marketing professionals worldwide, the Rank Tracker Tool provides accurate recording of your web pages’ positions in SERPs, thus helping optimize your SEO strategy
Price : Start From $11.04/monthly, $132.48/year (update December 2020)
Conclusion About Search Engine Rank Tracker
These are the ranking tracking patterns used by search engines and the tools that websmasters can use to plan, analyze, execute and track the performance of keywords, articles and websites.
A websmaster or article writer should better position himself as a user or information seeker and position himself as Google before executing a keyword or article.
Provide good and useful information to news seekers, create attractive titles and place keywords in strategic positions. Then Google will give a good ranking for your content. You can also learn about SEO as a whole through a digital marketing magazine.