How to Promote on TikTok


If you want to promote on Tikitok, you have to learn about how the app works in the background. Once you have this basic knowledge, you can make your own content, hashtags, and in-feed ads. You can even post real promotional videos and engage in social interactions with your audience. The app’s users love diverse ideas, so there are many ways to promote your brand on Tikitok.

Influencer marketing

If you want to be successful on tiktok, you have to stand out from the crowd. The way you do it is a combination of factors, including your own creativity. Here are a few tips for promoting on the platform. Make use of hashtags to extend your reach. To do so, research popular topics and trendy hashtags. You can also create your own hashtag if you’re not familiar with any.

Spark Ads are another effective way to promote your videos. These ads are displayed in a user’s For You feed, and they look more organic than traditional in-feed adverts. These are great for expanding your audience and boosting your brand image organically. Use them to advertise your video and get more views.

Another great way to promote on TikTok is influencer marketing. By reaching out to popular creators, you can pay them to post sponsored videos. These creators can range from nano-influencers with less than 10,000 followers to huge creators with millions of subscribers. These creators can cost a lot of money, but they can really help your brand get noticed. If you’re not interested in sponsoring a popular creator, you can also use the Promote tool and Spark Ads to post organic videos.

To make your videos popular and relevant, make sure they are high-quality and unique. Post new videos on a regular basis to keep your audience interested. TikTok advertisements can cost anywhere from $50 to $5,000.


There are a couple of different ways to promote your videos on tiktok. One way is to use the Promote feature, which allows you to pay for a certain number of impressions. This is good because you can control how much you want to promote each day, and you can also choose a specific goal. This way, your videos will appear on other people’s fyp, without sacrificing your organic reach.

Another way to promote your videos on tikTok is to use captions. These allow you to include 150 characters, which can be a long way to get your video noticed. You can use the caption to tell your audience why they should watch your videos, and to start a conversation in the comments section.

Another effective way to promote videos is to use music. In the tik tok app, you can embed popular songs into your video. Popular songs will be shared with more tiktokers, which means your videos have a higher chance of becoming viral. In addition to this, you can also use tiktok to share teasers to other platforms. This can help you create a full-fledged omnichannel social campaign.

Food is another popular topic on tikTok. You can feature a product or brand in a recipe video. For example, Gatsby Chocolate featured their product in a video about frozen hot chocolate. Recipe videos can be short and simple, so you don’t need to include every step. Reaction videos can be a fun way to get TikTok users talking and sharing tips and recipes.

Influencer feeds

Using influencer feeds is a great way to reach a large audience in just a few minutes. This strategy is great for a wide range of products and services. For example, a designer evening wear manufacturer could get an influencer to dance in the clothing to gain exposure. Other products that can be shown in less than a minute are game controllers and food. Nowadays, marketers know that reaching their potential customers with advertisements is more difficult because people have ad blockers installed and their browsers are getting slower.

Using influencers to promote your product is probably the most affordable way to use TikTok. With TikTok’s Creator Marketplace, brands and agencies can sign up to work with individual creators. However, the most effective way to make a big splash using influencer marketing is to hire a team of influencers. This has been done very successfully by brands like Levi’s, Up, and Little Caesars.

When using influencers, make sure they cater to your target audience. For example, if your brand focuses on a younger audience, it’s important to target that demographic with the right type of videos. You can even brand your videos with your company’s jingle and theme song.

TikTok is a new social media platform with over 2 billion cumulative downloads. Its popularity is growing internationally and is targeting a younger audience. Almost 70 percent of the users are younger than 40, and a surprising number are under 18 years old.


Brands can promote their products and services through Lenses and Effects, the app’s equivalent of Snapchat filters and Instagram masks. These unique effects are positioned in key areas of the app, where they can be seen by many users. TikTok is a social media app that caters to fun and light-hearted videos. It is not a platform for serious or lengthy videos, which get far fewer views and rarely go viral.

The new partnership enables users of Snapchat to add Lens effects to their videos and post them on TikTok. The company hopes this will attract more Snapchat users and showcase the app’s powerful AR tools within the TikTok community. The move makes sense, considering the platform’s recent improvements in AR tools and its new Lens marketplace.


In addition to the basic ways of promoting on TikTok, you can also use stickers to create eye-catching content. For instance, if you have a poll or a question, you can add stickers to your videos. You can also use stickers in conjunction with GIPHY to provide your videos with an additional layer of interaction. This way, you can easily create an interactive video and attract the attention of your target audience.

In addition to using stickers, you can also use trending hashtags to improve your campaign. These hashtags can boost your content and get your brand more visibility. Another great way of using stickers to promote on TikTok is to create your own branded filters. Moreover, you can also use third-party apps to expand your content creation options.

Ad formats

One of the most popular ad formats on TikTok is the in-feed ad. It appears between a user’s content and videos. In-feed ads run for up to 15 seconds and are crafted to blend in with other creators’ content. They also feature a CTA button that directs viewers to a website. These ads are excellent for increasing sales and brand awareness.

TopView ads are the most popular ad format on TikTok, since they display creative content to users as soon as they open the app. TopView ads are typically about five seconds long and include the brand logo, slogan, spokesperson, and IP figure. They’re also highly clickable, which reduces friction and redirects users to the website or landing page.

TopView ads are a great choice for international campaigns targeting a younger audience. These videos appear at the top of a user’s feed, where they can be seen by many people. TopView ads also come with a sound feature. These videos are especially effective for brand awareness campaigns.

When creating an ad for TikTok, keep in mind that it’s important to get to know your audience. Remember, people on TikTok are there because they like the platform and your ad content will be a waste if it’s not a good fit for their audience. So, think of your ideal For You Page and develop your ad accordingly.