Facebook Marketing – A Complete guide

By | November 24, 2020

In Facebook marketing, many things need to be understood to be maximized in doing it, including Strategies, Mindset, Tools, And Trick Facebook Marketing.

What is Facebook Marketing?

Facebook marketing is any activity using a Facebook account with the aim of marketing products and building intense communication with audiences, prospects. and customers. it is one of the best digital marketing tools of this century.

Facebook marketing is part of inbound marketing, a product marketing strategy by attracting customers using a variety of interesting product information.

As you know, Facebook is a mature social media platform. This platform can be used for both personal and business purposes, such as supporting promotional activities.

Large companies such as Google Chrome have also used Facebook as a means of marketing their products and communicating with their customers.

Facebook Marketing By Google Chrome
Facebook Marketing By Google Chrome

Facebook marketing is also the most potential for social media marketing. The reason is, the number of its users is very large and continues to increase. Worldwide, Facebook users have reached more than 2 billion users.

In terms of features, many effective Facebook features are used for marketing efforts. One of them, scheduled post (scheduled post). This feature allows you to share product-related content at the optimal hours when your potential customers are online.

Not only that, but Facebook also has the Facebook 360 feature. With this feature, your post content will be even more attractive with interactive photos, illustrations, and panoramic videos.

For restaurant business owners, for example, this feature can be used to show a comfortable restaurant atmosphere to attract more visitors.

Besides using Facebook with a content marketing approach, you can advertise effectively on Facebook using Facebook ads.

Facebook Marketing Strategy

To achieve optimal results, you must run Facebook marketing with the right steps. What are the strategies?

Knowing Your Facebook Marketing Goals

A marketing effort should start with a clear goal. No exception, Facebook marketing. This will help you gauge whether your efforts were successful.

As an illustration for you, data from SproutSocial shows that almost 80% of Facebook’s marketing goals are brand awareness. Some of the other goals are:

If you haven’t set your goals yet, starting with a survey of your customers would be ideal. So, you can find out which strategy is most needed.

If your brand or product is well known to the public, then you can use Facebook marketing to increase engagement. This is what Nike does with good engagement results.

Know Your Facebook Marketing Target

To be able to achieve the goals you have set, the next step is to determine your target market with Facebook Marketing.

Knowing your target market can help you determine your marketing budget to determine the type of content for posting. To determine your target market, you can start with research, then create a buyer persona and determine the brand positioning that you want to create.

Facebook marketing offers you an easy way to determine your target market. If you use Facebook Ads, you can take advantage of the custom audience feature. You can create a specific target audience based on customer data that you already have, website visitors, and others.

Attractive Facebook Marketing Content

After knowing your target market, it’s time to create interesting Facebook Marketing content. This strategy applies both to posting on Facebook Accounts, Facebook Pages, and when advertising using Facebook Ads.

In terms of format, as much as possible, don’t just post in the form of text. Complete it with photos or videos. Data show that using video for promotion can attract 46% of consumers to purchase products.

In terms of ideas, there are many types of content that you can create. Starting from short tutorials on using the product, updating the latest features, to customer testimonials. You can also create content that is lightweight but reflects your business.

Schedule Facebook Marketing Posts

Scheduling content posts is essential to help you determine when to post and how often. Posting too often will certainly give you less time to create content. As a result, it could be that the quality of your content is not optimal. This will leave a bad impression on visitors. Conversely, if you update too long, your follower engagement can decrease.

Then when to post?

The ideal time for each business may differ depending on the target audience. However, data shows that the ideal posting time for content globally is on Wednesdays from 9:00 a.m. to 3:00 p.m.

Actively Communicating with the Audience

One of the main goals of social media is building communication channels. If you use Facebook marketing, make sure you can communicate with your customers well. This means that you don’t just focus on the content you post. Responding to consumer comments is also important. Thus, communication will be able to go both ways.

The more often you discuss with consumers in the comments column and mention names personally, the better engagement will be formed.

Determine the Facebook Marketing Budget

The next strategy is to determine the Facebook marketing budget properly. The process of creating content for Facebook marketing often requires a budget. For small and medium businesses that are just starting, you should choose a free or inexpensive way to create content. The goal is that the budget can be used for other activities.

Because there are various options for using budgets in Facebook marketing. Starting from page like ads, boosted posts, to lead generation ads.

By determining a budget that fits your goals, it will certainly be easier for you to measure the success in your marketing efforts.

Monitor and Analyze Facebook Marketing Strategy

After posting content, make monitoring efforts. You can observe comments given by visitors, or see the development of the number of shares or likes.

You can also use analytics tools to get more accurate results. It aims to learn which type of content your customers prefer and should create more frequently. Or, is it necessary to continue certain content promotion efforts if the engagement results are less than optimal.

Facebook Marketing Tools

You already know the strategy for marketing on Facebook. For optimal results, several free Facebook marketing tools can help you easily. The following are these tools:

Facebook Page For Facebook Marketing

Facebook Pages or fanspage are the most basic tools in Facebook Marketing. This is provided specifically for groups, organizations, figures, companies, and businesses. You need to have a Facebook page to start Facebook marketing. It will represent your business in communicating with your audience, potential customers, and customers.

It is very important to use your business name as the name of your Facebook page. We can see this in large companies. For example Google, Microsoft, Samsung, and others. All of them use their company name or their names on their Facebook page.

If you are just starting to create a Facebook page, then we have prepared a tutorial to get 10000 like pages or followers for free in another article.

Facebook Business Suite

Previously, this tool was called Facebook Business Manager, its function was to manage Facebook pages and Facebook ads. You can use this if you manage more than 1 business page Facebook account. In this tool, you can also collaborate with other parties in doing Facebook advertising.

You can also use this tool on a smartphone. You can manage multiple Facebook pages very easily, quickly, and efficiently. Even in this mobile version, you can easily create advertisements.

Facebook is indeed a genius in answering the needs of every user. With this tool, you can see all your posts on all your Facebook pages, people who have commented, incoming messages, likes, and shares.

Messenger For Facebook Marketing

Facebook Messenger as a Facebook Marketing tool. Facebook Messenger is one of the free Facebook marketing tools that you can make good use of.

You can interact with your customers quickly. Facebook Messenger is a multiplatform tool. So it will be easier for you when building engagement no matter what device you use.

Some of the features of this Messenger include an interesting collection of GIFs and emojis to make communication more casual. Not only that, but you can also easily share the location of the event you are holding.

And the most interesting thing is, here you can set up a bot or an automatic answering machine. This can save you time. Maybe you have to chat with big businesses such as Google. You will be answered by an automatic answering machine.

The use of a messenger is very important. According to Buffer’s data, 63% of users responded positively to the convenience of being able to communicate directly with sellers. In terms of business, the use of Facebook Messenger can increase the conversion rate (the purchase) to 5-fold.

Facebook Ads Manager

Facebook Ads Manager to manage advertising in Facebook Marketing

If you plan to advertise using Facebook, Facebook Ads Manager is the tool you will need. Facebook Ads Manager is the central management of all the ads that you have. Both when creating it, and when monitoring advertisements that have been published.

If the ad that you make doesn’t match, you can edit it easily. Not only that, but this tool is also equipped with real-time reporting to ensure that the ads displayed reach your marketing goals.

DrumUp

DrumUp is a Facebook Marketing tool for getting content ideas. This Facebook marketing tool is quite popular with more than 60 thousand users, including big names like Forbes and Entrepreneur. You can use DrumUp for free. Simply log in using your Facebook account.

What makes DrumUp worth trying?

This tool can help you create interesting post content. DrumUp will analyze the various content found and best suited to your type of business. Then, you will get recommendations on which content topics are relevant for the post or ad. That way, you can save time doing your research.

Mobile Monkey For Facebook Marketing

Mobile Monkey is a complete Facebook Marketing tool. Want to build a better engagement with your customers? Mobile Monkey can be a very useful tool for this purpose.

Mobile monkey is a marketing chat platform that can be used for marketing efforts through Facebook. You can use this tool for free but of course with various usage restrictions. One of the features that Mobile Monkey has is Chat Blaster. This feature allows you to mass disseminate information via chat.

To do this, all you have to do is create a custom audience list, enter detailed information, then send it. You can also set a special schedule for the blast. Thus your marketing efforts are more effective.

Not only that, but Mobile Monkey also has a Drip Campaign feature. With this feature, you can do product marketing with information that is divided into several stages, according to the needs of your customers.

AgoraPulse

AgoraPulse is a tool for Facebook Marketing. And not only for that. However, some of its tools can optimally support marketing efforts for free. Any?

Ads Reporting will help you analyze the success of your ads on Facebook. With the real-time insight feature, you will find out faster what to improve from these promotional efforts.

Not only that, but you can also try Facebook Barometer. This feature allows you to make a comparison (benchmark) with competitors in general. Thus, it will be easy for you to find data about the reach and engagement posts you have made.

To use more complete tools and more users, you must subscribe to the premium version of AgoraPulse.

Karma FanPage

FanPage Karma is a powerful Facebook marketing tool and has 600 thousand users worldwide. FanPage Karma has a free version for you Facebook users. However, you can only enjoy basic analysis and reporting features. If you need tools for real-time engagement and reports, you must subscribe to the premium version.

You can use this tool to monitor Facebook page activity and analyze your follower interactions. Not only that, but Karma FanPage also allows you to compare data with competitors.

Facebook Creator Studio

If you need a tool to better schedule posts, the Facebook Creator Study is worth checking out. You can use this Facebook marketing tool for free with amazing features. To access and use it you only need a Facebook account and a Facebook page.

If you are already logged in to your Facebook, just open another tab and type Facebook Creator Studio then click. Here you can save draft posts, schedule posts, launch and schedule video premiere or video premiere. This Facebook feature can also be used by the Facebook page monetization process.

Facebook Creator Studio also comes with copyright-free audio on Facebook. You can use a list of existing audio or music in your Facebook marketing videos so that they are not claimed by other parties on Facebook.

ShortStack

If your Facebook marketing goal is to get leads, make sure you don’t skip this tool. Shortstack is a tool to create an effective contest or giveaway to gather information about your customers.

You can use the free version of Shortstack to create unlimited campaigns. You can also create various contests for your Facebook posts. Starting from photo contests, essays, video submissions, to giveaway. You can also make the contest more interesting by using the built-in themes that have been provided.

For beginners, ShortStack is quite useful with a limit of 500 views for 30 days. If you want to get up to 10,000 view limits and advanced features such as entry alerts, you can buy the premium version.

Facebook Marketing Benefit

So, are you still hesitant about using Facebook marketing? The following are the advantages of Facebook marketing that can help you market your products and increase sales:

Ease of Use

Facebook is a user-friendly platform. Facebook marketing also offers the same convenience, even for beginners.

To start marketing products using Facebook, you can create a Facebook Page first. Facebook Page is a public Facebook page created specifically for businesses, big brands, celebrities, and organizations.

Creating a Facebook Page for business is not difficult. You just have to go to the Facebook Page, determine the business category, and complete the required profile information as described in the following article.

The reach of Facebook Marketing

With Facebook marketing, your marketing efforts will be more promising good results. The reason is a wider audience reach.

Alexa data shows that Facebook is the most visited site in the world. With a wide audience reach, your marketing targets will certainly be easier to achieve.

Not only that, more than half of the world’s people are active Facebook users! This means that you are strongly advised to use Facebook to maximize your online marketing.

Brand Awareness Is Built With Facebook Marketing

Brand awareness is customer awareness of a product related to information that has been received before. As a popular platform, Facebook marketing can help you create brand awareness of your products well. Of course, it must be followed by implementing the right strategy.

One of them is, for example, creating content that is attractive to your target consumers. If the consumers of your product are young people, post interesting content for your market share.

On the other hand, if you choose to use Facebook Ads, create a marketing campaign with a specific brand awareness goal.

Facebook has provided a wizard to make it easier for you to do this. From the Ads Manager page, select the option to create a campaign, then select brand awareness and complete the required description.

Facebook Marketing Is More On Target

Reaching many people is not enough. Your marketing steps must be right on target. You don’t want to spend on marketing costs without producing results, right?

If you have a Facebook Page, marketing your product will be much easier. Facebook users who are your followers will always be informed every time you post. This means that consumers who are interested in your brand will always be able to reach you easily.

Apart from that, Facebook also has a Customer-targeted Audience feature. This feature can be enjoyed by those of you who want to advertise on Facebook. By utilizing the Facebook Custom Audience Tool, you can set your ad targets more precisely based on the customer data you have.

Per one ad, you can create up to 500 custom viewers. For small and medium businesses, utilizing this method can better reach audiences.

Facebook Marketing Costs Are Very Affordable

If you have just built a business, you certainly have to cut corners in terms of expenses. One of them, save money when promoting products.

Facebook marketing can be the right solution. Advertising using Facebook Ads allows you to choose the type of ad according to the promotional budget you have.

For a new business, choosing the cheapest option is certainly better. Then, as your business grows, you can choose a bigger promotional step which of course requires more budget.

According to the INDEF survey, as many as 92% of Small and Medium Businesses have used Facebook to increase their number of subscribers. This data can certainly be evidence of how Facebook marketing is still a mainstay of small and medium business people in boosting their marketing efforts.

Retargeting capabilities

According to the survey results, 69% of survey respondents admitted to accessing Facebook to get information about products. However, will all these consumers make purchases immediately after that? Certainly not.

Therefore, you must retarget with Facebook marketing to convince consumers who have not made a purchase. Facebook can help you display dynamic ads, according to specific customer needs. This is possible thanks to the Facebook Pixel.

Simply put, the Facebook Pixel is a script that you embed on your website and is tasked with studying your consumer’s habits when buying products.

However, because Facebook Pixel does not run automatically, the script installation process must be done manually. We have explained how to install the Facebook Pixel on WordPress in another article.

Get closer to consumers

Facebook is a platform that lets you get closer to consumers. If the comment column on a blog aims to increase engagement, with Facebook that goal will be easier to achieve. This is because interaction with consumers using Facebook can be done easily and quickly.

The engagement that Facebook presents is not limited to comments. On each of your posts, anyone can like, share, and leave comments. Apart from that, there is also a polling feature that you can use as a means of building engagement as well as gathering feedback about your product.

The advantages in terms of engagement are then widely applied on websites using various social media plugins.

Facebook Marketing Expert

Getting into Facebook marketing is not difficult. Facebook has prepared its standard knowledge on the official Facebook website. You can study there, but for maximum development, you should also learn from several experts by reading their writings.

Many experts in this field can be used as references to learn. Here are some names that have jumped first into Facebook Marketing and deserve to be used as references:

  1. Ana Gotter, One of the tools that we discussed above is Facebook Messenger. To deepen it, you should read Anna Gotter’s article entitled: How To Use Facebook Messenger To Boost Your Business
  2. Paul Fairbrother Adespresso, if you want to learn about and use Facebook analytics then you must read his writing “How To Use Facebook Analytics Tool To Grow Your Business”
  3. Scott Ayres, For those who like to live on Facebook, you should read his article entitled “How To Grow A Facebook Live Show”
  4. Tory Wenger, If you want to develop yourself on Facebook Ads, then you must read his writing “4 Evergreen Marketing Strategies For High Converting Facebook Ads”
  5. Mike Allton, One of his writings that you deserve a reference is “How To Create 26 Pieces Of Content From A Facebook Live”
  6. Lucas Elliott, two of his writings are worthy of your reference, namely: “A Curated List Of Facebook Marketing Reference Guides” and “A Short Reference Guide Of Facebook One-Sheet Guides”
  7. Neil Patel, there are 2 of his most interesting writings to refer to, namely: “How I Grew My Dying Facebook Traffic” and “17 Hidden Facebook Marketing Tools That Will Increase Your Engagement By 154%”
  8. Kim Garst, his writings on Facebook marketing are very interesting to follow, these 2 are examples: “21 No-Fail Tactics To Boost Your Facebook Group Engagement (And Keep Members Around)” and “17 Facebook Contest Ideas You Can Run On Your Fan Page Today”

Facebook Marketing Guide For Beginners

Before we go into detailed strategies on how to market on Facebook, let’s answer the first question—is your audience even on Facebook? The answer is, probably. The most recent data by Pew Research Center shows that every age uses at least one social network site, with younger users with higher percentages.

Plus, both men and women use social media in about equal numbers. And when it comes to which network people use, Facebook dominates the list. In January 2018, 68% of Americans used Facebook, with Instagram in distant second place with 35%. (YouTube was included for the first time in 2018 with 73% of Americans using it, but was any type of user, not just members.) In other words, no matter what age group you’re targeting, there will be more than enough of those users on Facebook.

Here’s how to get things set up and start promoting through Facebook.

Market with Facebook Pages

The first and most obvious Facebook marketing tool for brands is Facebook Pages. Like a personal profile, a Page is the hub of information for your brand, be it a company, product, service, or even expert or celebrity. Users can “Like” a page and “Follow” it, which means they’ll automatically receive updates from that page in their news feed.

But in order to see the posts every time they are added, you need to click the option to view posts first. Otherwise, it’s likely you won’t see the updates because Facebook wants Pages to boost posts (pay) for more visibility and reach.

So when you get people to like your page, it’s a good idea to recommend they follow you and see your posts first. It’ll save you a lot of money in the long-term if you don’t have to boost posts as much or often. There are a few key differences between pages and profiles. To connect with someone as a personal profile, you’ll both need to confirm the friendship request.

When you have a page, people can like and follow without any approval from you. Another difference is that there are no limits to the number of people that can like your page. If you have a personal account, you can only have 5,000 friends. But a page can have thousands or even millions of people who like it.

The best part of Pages is that they’re free and easy to set up. You can literally build a new Page in the next 15 minutes and look as professional as a Fortune 500 company. (Though you probably won’t have as many likes without a lot of work.)

The downside is just that—they can be hard to get off the ground. Unless you’re a celebrity or major brand like Coke or BMW, it takes a lot of work to get more people to like your page. But if you’re going to start with this, you’ll need to set up a professional page. Here’s how.

How to set up the perfect Facebook Page

Unfortunately, many companies don’t use Facebook Pages to their full potential. Worse, some brands use them poorly and actually hurt their credibility. These guidelines will help you avoid making those mistakes. Profile photo and cover image, Your profile photo should be your logo. Simple as that.

The cover image is a different story. It’s really up to you to decide what to put here. Some use photos of employees, while others use fancy artwork and put their contact information in the cover image. M&Ms does a great job blending their logo, characters, and product into their photos. Pick a photo that will enhance your page and draw the eye of your visitors.

“About” section

The “About” section is prominently placed right below your company logo. This is your chance to tell anyone coming to your page what your business does. It’s short, so don’t try to fit everything in. Just the basics are best. In the full about section, make sure to include more details.

Explain what your company does, why you’re different, and other interesting facts. If you can, take the time to write it specifically for your Facebook audience.

But if you’re in a pinch, you can just copy the text from the “About” page of your website or blog. Be sure to fill in all of your data under “Basic Info.” Ford does a great job including their highlights and contact info on their info page.

If you have a physical business, you can add a few more features like location and hours. This page from Eighth Generation is a good example. Just remember to keep it friendly and informal. A casual tone usually works best on Facebook. Post useful information to your timeline. What you post to your wall will show up in the news feeds of everyone who has “Liked” your page, just as it does when you post something to your personal profile.

So, make sure what you’re posting is useful to your fans. Don’t post endless updates about the same thing, and don’t post too often, clogging the news feeds of your fans. Major brands like Apple usually only post things they know will be interesting to their fans, like unique video ads, or product announcements.

Here are some ideas for the kinds of things you might want to post to your wall:

  • Links to articles related to your company or your industry
  • Links to your blog posts
  • Coupon codes for fans to save on your products
  • New product announcements
  • Links to online tools your fans might find useful
  • Customized videos that will appeal to your audience – you can use InVideo to make high-quality and impactful videos for Facebook
  • Again, make sure that your posts are helpful or interesting. Also, don’t post more than a few times each day unless there’s a special event going on.

Spam is one of the quickest ways to lose fans. If you do nothing but send out promotional blurbs about your company, without ever adding anything of value, then you’re going to have a hard time getting and keeping fans.

Before you send out an update, ask yourself if it honestly adds value to the conversation. If it doesn’t, don’t send it.

Study your statistics and results

Facebook Insights offers some really great analytics for pages. Pay attention to them. If you see a big surge in fans (or a drop off), look at what you’ve posted recently and see if you can figure out a reason for the trend.

Then, post more of that kind of content (or less, if you’re losing fans)Using groups, marketplace, and jobs. In the last few years, Facebook has added a few new features for different types of pages. Here’s how to use them to promote your company or brand.

How to market with Facebook Groups

Facebook has had groups for a while, but they recently let you create brand-based groups associated with your page. First, you’ll need a Facebook Page for your brand. Then you can create a group to go with that page. This allows a little more control over the group since you can attach your company to it.

Facebook groups are similar to discussion forums, but with additional features that pages and profiles have (like a timeline). You can create groups related to your industry or product offerings as a way to reach out to potential customers.

The great thing about Facebook Groups is that, like Pages, they’re free. They also tend to have high levels of engagement. On the downside, they can be very time-consuming. To manage a Page you might only need to check in once a day (or even less) to post something and reply to comments.

With a Group, you’ll want to constantly monitor discussions, post questions, and manage members—perhaps multiple times per day.

How to market with Facebook Marketplace

If you have products to sell, Facebook Marketplace might be a game-changer for you. It’s similar to Craigslist but built into the Facebook ecosystem. It’s a relatively newer feature Facebook is still revising, but it has huge potential for eCommerce retailers and other types of product-based businesses.

If you sell products like this, consider setting up a shop. This lets you list products on a separate “Shop” tab on your Facebook Page. When you list products, they’re searchable across Facebook and others can find them. If you’re in eCommerce, it’s a marketing strategy you need to start using as soon as possible.

How to use Facebook Jobs

Finally, you can post jobs to Facebook. This is another newer feature, launched in the last few years or so. Of course, this isn’t typical marketing like most people use on Facebook, but it can be really helpful if you’re looking to hire someone. For example, freelance site FreeeUp lists job postings on its Facebook Page tab. It’s just another way you can use the massive power of Facebook to help your company grow.

Targeted Advertising

Facebook offers a fantastic targeted advertising platform. You can create ads targeted at specific geographic areas, ages, education levels, and even the types of devices used for browsing. Facebook also lets users hide ads they don’t like and “Like” a page right beneath an advertisement.

Because it gathers so much demographic information about its users, Facebook has one of the best-targeted advertising programs online. You can target users based on virtually anything you might find in their profiles, as well as track your success with each segment. (It’s also their most controversial feature, and one that’s gotten them into some trouble recently. But we’ll set that aside for this article and just focus on how to use the tools.)

Ads can be run on a per-impression or per-click basis. Facebook shows you what bids are for ads similar to yours, so you know if your bid is in line with others in your industry. You also can set daily limits so there’s no risk of blowing your budget.

The advantage is that Facebook ads are very powerful, and they’re more likely to succeed than pages or groups since you can choose who sees the ads. The downside, of course, is the cost. It’s easy to run lots of Facebook ads without making anything back, so keep careful track of your budget.

Types of Facebook Ads

There are a number of ad subtypes you can choose from. These include video, offers, leads, canvas, carousel, and many other types. Each one has a certain advantage and can be useful depending on the type of marketing you’re doing. One of the best ways to decide the type of ad to run is to look at what your competitors are doing. Just go to the “Info and Ads” tab on any company page and you can see what ads are active.

(You can also change the country if you’d like to see promotions in other regions.) To create a new ad campaign, you’ll need to be the administrator of a page. From there, you can quickly go into the Ad Manager. It’s a complicated tool, but there’s no need to start with every feature. Just get used to the most important buttons and metrics for your brand and build from there. You can always learn more later once you’ve used it for a while.

Powerful Targeting Options

As mentioned before, Facebook has some of the most powerful targeting tools of any online advertising program. You can target by virtually anything on a user’s profile. You might start with the location if that’s important. You can specify either city, zip code, county, or state.

This works particularly well for local businesses. From there, you can choose basic demographics, including relationship status, age, workplace, education (including major and years of attendance), birthday, and much more.

You can target ads to people who have recently moved. So, if you own a gym in Scottsdale and want to find all the individuals who recently moved to the area, you can target your ads and ad copy to those individuals.

You also can target people based on their interests. Say, for example, you have a product that’s targeted at baseball fans. You could enter baseball in the Interests field. Or, maybe you’ve written a book and you’re sure that people who like another certain book will like yours. Enter the book’s title under Interests, and you’ll specifically target those users. You even can target a private list of users. If you have a list of email addresses of people that you want to target, you can use Facebook’s ads manager to target just those people. So, if you run a SaaS business and have 200 people on your “prospect list,” you can use their email addresses to target them with ads on Facebook.

Customize Your Ads

The other big advantage to tightly-targeted ads is that you can create different ads for different demographic groups. Better-targeted ads are going to garner better results. If you’re targeting baseball fans, you might create individual ads for different popular teams. You could have one ad specifically aimed at Red Sox fans, one at Yankees fans, and another at Cubs fans.

Then you could only have those ads shown only to people who have indicated in their Interests that they are fans of those teams. Or, let’s say you’ve targeted people based on their love of a particular book. You could mention that book in the ad itself to make it more likely to catch their attention. Create different ads for different books, and then target accordingly.

Conclusion

Facebook Marketing is one of the ideal marketing efforts in this digital era. You have learned about Facebook marketing, from its understanding to its various advantages.

Besides, you also already know various strategies for running Facebook marketing. The summary is as follows:

Even though you can do all these efforts manually, taking advantage of Facebook marketing tools will make your job easier. We’ve reviewed some of these tools so you don’t have to bother doing your research.

Hopefully, the information we convey is useful. And if there are additional useful tools, you can share information in the comments column.

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