As we head towards the year 2022, we have a number of big changes looming for digital marketing. For starters, Google Lens will be making its debut in 2022, enabling people to look up items through a photo. Businesses must prepare by making sure that their products are compatible with this technology, and AT&T will begin to phase out 3G services in the near future. Meanwhile, many businesses are upgrading to 5G technology and will be closing down their 3G services by 2022.
If you’re considering investing in influencer marketing as a digital marketing trend for the next few years, there are some things you should know. In the first place, influencers don’t have audiences; they have followings. And these followers aspire to be just like them. As such, they represent a safe harbor for digital marketers. In fact, according to Forbes, 86% of companies use UGC. While it’s not as effective as branded advertising, UGC can build brand credibility. It’s also an excellent way to build feeds with gorgeous content.
This trend is also growing fast. In a recent survey by Linqia, 96% of US marketers said that their marketing budgets have suffered because of the economic crisis. In addition, a Linqia survey found that COVID-19 has impacted their budgets. Influencer marketing is a great way to overcome challenges related to privacy, while still engaging an audience. So, if you’re interested in making influencer marketing a part of your digital marketing strategy, here are some things to keep in mind:
Consistently engaging with influencers is essential for brand awareness and success. It’s not enough to simply pay influencers for their recommendations. You must also invest time and resources in a consistent engagement with influencers your target audience follows. This will ensure that your brand remains top-of-mind in their feeds when the purchase window comes around. Moreover, brand loyalty is at an all-time low, and multiple touches are essential to convert prospects into customers.
Before investing in influencer marketing, consider your campaign goals and target audience. First, decide where to target your audience and what kind of content you need. Second, identify the audience. You must know the demographic data and psychographics of your audience. Finally, analyze the size of your audience. If you’re targeting millennials and young adults, you should choose influencers who already talk about the brand and use it themselves.
The rise of individualized messages and personalization are key marketing trends for 2022. As content clogs the digital world, consumers increasingly want a deeper connection with brands. Personalization allows brands to cater to individual needs and preferences. In addition, more companies are integrating cross-channel marketing into their marketing strategy. As a result, personalization is becoming more important than ever. To help your brand succeed in this new era, follow these trends for 2022.
While implementing personalization can be challenging, it’s important to remember that your audience is increasingly sophisticated and will expect it. This means that they’re more discerning and wary of brands that collect their data online. To protect their privacy, marketers must work to create a relationship that allows them to build trust. Google recently announced that cookieless worlds would be a reality by 2023.
Another important digital marketing trend for 2022 is augmented reality. The rise of virtual reality and augmented reality is making brands rethink the way they engage with consumers. Whether you’re trying to increase brand awareness or develop campaigns, this new technology is likely to be a key player. According to Josh Pelletier, chief marketing officer at BarBend, a Florida-based health and wellness company, augmented reality is one of the hottest trends for 2022.
Using artificial intelligence to target consumers is also becoming a key trend. As more businesses are embracing AI and big data analytics, they can pinpoint the demographics of users looking for a specific product or service. This helps companies determine which audiences to target with advertisements. To make use of big data, marketers should collect customer data. Then, they can develop a buyer persona for their target audience.
More than 40 percent of organisations will use chatbots in the next five years. As chatbots become more popular, they will have a wide range of applications. Companies will be able to use chatbots on Facebook Messenger, Slack, WeChat, and other social media platforms. They will also be able to lookup old customers and lure new ones with real-time information. Chatbots can resolve customer complaints, send ad-hoc product or service updates, and even provide customer service.
Because chatbots are so much more human than computer programs, brands will be able to understand the perspectives of their customers and respond appropriately. This will be possible thanks to a host of analytics tools. In customer service, predictive analytics is a popular method of predicting future behavior based on historical behavior. By analyzing chatbot data, brands can personalise their messaging based on the customer’s preferences.
Another benefit of chatbots is that they can automatically segment traffic and lead conversations in different directions. You can, for example, suggest ordering a product in a chat without the customer even having to leave the platform. Make sure to include product details in your chatbot. In addition, chatbots can also be set up to provide instant replies, which help improve the brand image and increase the sense of trust that customers have with your brand.
As chatbots become more prevalent, the potential benefits of chatbots are enormous. Besides enhancing customer service and lowering costs, they are easy to use, and the technology will become ubiquitous in 2022. With more companies adopting chatbots, consumers will experience a seamless and personal experience. As consumers demand more 24/7 customer service, this technology may even replace many marketing efforts and lead to an increase in revenue.
As a new medium, AR has many benefits for brands. The ability to display content with a click of a button, trigger an AR experience, and personalize experiences with location-based information and product data can be very effective. Moreover, according to a study, up to 83% of consumers will use AR on a monthly basis, which is more than 15 percent of the US population. As a result, marketers should harness the power of AR to drive better marketing in the years ahead.
Companies already making use of AR to personalize products are Warby Parker, a sunglasses company, and Sephora, a makeup brand. Sephora has created a virtual assistant using facial recognition, which enables customers to try on makeup and accessories virtually. AR-based marketing will become a part of everyday life, and more ecommerce businesses will be investing in it. Virtual reality will help businesses close the gap between desksides and traditional media familiarization trips. Additionally, it can help businesses offer a more social shopping experience for their clients.
Other uses of AR include online store content. For example, Interactive User Manuals are a popular application of AR, especially for online stores that sell products with a steep learning curve. In this model, a customer scans a product using an AR application to receive a virtual walkthrough. Businesses are also experimenting with Augmented Reality Filters, which allow customers to try on products before they buy them.
Another use of AR is for remote help. For instance, AR allows remote workers to view their work environment in a simulated way. Remote workers can even communicate with each other using AR-enabled virtual assistants. In this way, augmented reality could become a valuable tool for medical professionals. While there are countless other benefits of AR for the health industry, it is still too early to predict its full-blown potential.
Videos have a variety of benefits, and if optimized properly can drive more traffic. For instance, Google now places video snippets on 26% of search results. Users are much more likely to watch videos than read articles, so creating a video with a clear purpose will help you attract more viewers and generate more sales. This content also has more chances to be viewed than text articles, so you should make sure that it’s both interesting to watch and informative.
The benefits of video content can be felt on all platforms. Brands can promote branded short-form videos and encourage users to submit their own content. It is especially effective in industries driven by user opinions, such as travel and health. Any business should integrate video content into its strategy in 2022. It will continue to grow in importance over the years, and will be an important part of digital marketing strategy. The following are some examples of what makes video content valuable for a business.
Interactive video content. In addition to the traditional forms of video, interactive videos can also be used for social media. This type of content includes games or virtual reality, as well as accompanying elements, such as a post or website. Such content will continue to engage viewers, and may be a great way to generate additional sales. These are just a few examples of the benefits of video content as a digital marketing trend in 2022
The popularity of social media has increased dramatically, and social media users increasingly prefer watching video content. YouTube, for example, is the second most visited website after Google. Video streaming is projected to account for 82% of web traffic by 2022. It is crucial to incorporate video content into your digital marketing strategy, as consumers are increasingly drawn to video-first platforms. In addition, viewers now expect ads to follow the format of these platforms.