“The consumer is not a moron; she is your wife.” –David Ogilvy, the Father of Advertising, Founder of Ogilvy & Mather
This quote has new meaning in the digital marketing world, as it’s really a reminder that you must understand and know your audience intimately. Otherwise, you’re not relevant to them. And treating them like they are stupid, which is often the result of a condescending tone, certainly isn’t going to find you any favor.
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“The best marketing doesn’t feel like marketing.” – Tom Fishburne, Founder of Marketoonist
This short piece of advice is so relevant in today’s digital marketing landscape. Consumers are savvy. They are very aware of what’s an ad, whether that be a banner on a website or paid search. The modern digital marketer needs to find ways where marketing is a natural conversation; not an intrusion.
“Marketing is no longer about the stuff that you make,” but about the stories you tell.” –Seth Godin, Bestselling Author and Blogger
No matter the product or service you provide, there is a great chance that it’s a commodity, or at the least, you have many comparable competitors. Thus, differentiation has to take another route. That route is content. When your brand tells a great story, consumers begin to trust and like you. That emotional response is key to conversion in the modern marketing world.
“Content is fire; social media is gasoline.” –Jay Baer, Bestselling Author, Marketing Expert and Founder of Convince & Convert
This quote shows the relationship between content and social media. Content doesn’t matter if it’s not distributed and consumed, and social media can’t survive without content.