If you want to promote your music, you need to be more creative and get involved in different activities. These include building relationships with publicists, working with a mailing list, releasing a music video, and submitting your music to niche music blogs. The following are some tips to help you make the most of your music promotion activities.
Build relationships with publicists
When building relationships with publicists, you must be willing to share your vulnerabilities. Publicists and artists often communicate in very open and honest ways, so it is crucial that you feel comfortable speaking with them. Also, avoid hiring a publicist who makes over-the-top promises without being able to deliver on their promises.
It is best to focus on one or two platforms to develop strong relationships with journalists and publicists. Start by submitting your EPKs (electronic press kit), which is a package of assets that you can send to publications, blogs, channels, and other music insiders. It gives these industry professionals a quick overview of your music, including a biography and high-quality press photos. It also contains links to your music and previous press quotes.
To get your music noticed by journalists, you must build a strong brand. This brand is what separates you from the competition. A powerful brand means a significant presence on social media and a compelling visual aesthetic. This will make your music more appealing to the public and help you develop a loyal fan base.
Publicists work with other artists and music media, so try to look for those who work with artists with similar musical tastes. For example, a publicist who covers classical music may not be the best choice for an electronic artist. In addition, note which publicists are behind successful publicity campaigns. Getting referrals is always a good idea, so ask your friends and colleagues who work with publicists. Even better, your booking agent may recommend publicists.
Work with a mailing list
Whether you’re just starting out or have a seasoned fan base, an email list is a reliable way to reach your fans. Not only will you get to share information about your music and upcoming projects, but you’ll also get to build a relationship with your fans. As an artist, this kind of relationship is vital for your career growth.
To build your list, you can start by hosting contests. Contests with merch bundles or other incentives can encourage people to sign up. You can also encourage fans to sign up while on stage. Once your fans have signed up, you can offer them free music downloads as a way to thank them for their support.
MailChimp is a popular email marketing service. It’s free to sign up, and you can send up to 2,000 emails per month. If you’re looking to send out more frequent emails, you can use MailChimp, Constant Contact, and GetResponse. All of these services offer email reports that can help you measure how your emails are performing. Ultimately, the more people sign up to your mailing list, the more opportunities you’ll have to promote your music.
While you’re working on a mailing list, don’t forget to pass it around at your shows. Take notes of who signs up and make sure to follow up with them afterward. Having an email list is one of the keys to building a fan base. However, don’t compromise your performance just to grow your email list.
Release a music video
One of the best ways to promote your music is to release a music video. Music videos are typically successful because of a clever marketing strategy that builds hype and anticipation. This can involve creating teasers or behind-the-scenes videos to draw attention to your video. Regardless of the method you choose, it is important to put it to good use so that it can maximize the impact of your promotional investment.
To make the most of your music video release, be sure to plan every step carefully. First, decide when you want to release it. You can either release it as a single from your album, or wait until the album has been released to reveal the video. You can also edit in an announcement of a tour in the music video.
Once you’ve chosen a date, you’ll want to tease your fans and build anticipation. You can do this by posting teaser videos on social media, setting the premiere date, or sharing stills of the video’s production. In addition, you can celebrate the video’s launch anniversary with a special event. Not only will this help build anticipation for your album, but it will also help you establish your public persona.
The video itself should be cohesive and flow with your song. Poor editing or an uninspired song will negatively affect the response of your music video, so it is important to maintain high quality standards. You should also acknowledge every comment your viewers leave on your music video, as this shows your appreciation and understanding of their need for support. You should also make it easy for people to download your music after viewing the video.
Submit your music to niche music blogs
Submitting your music to niche music blogs can be an effective way to promote your music and get exposure. Before you submit your music, you need to find out what the blog focuses on. You can do this by reading its content and following its social media accounts. Also, be sure to share its publications with your network.
It can be helpful to find niche music blogs by using websites like FeedSpot and Detailed. Read through different blogs in different genres and note down what kind of content they have. You can also run some of them through a tool called Competing Domains for a more comprehensive list.
If you’re new to the music blogging world, one good option is Submithub. This site will help you submit your songs to multiple outlets for maximum exposure. You can sign up for a free account or pay for a premium subscription. To get your music reviewed, you need to listen to your track at least 20 seconds on each blog.
A music blog can also help you build a loyal fan base. Many music blogs also feature artist interviews, music reviews, and music industry tips. Some even host music podcasts that elaborate on the stories behind songs and interview artists in detail. Once you’re featured on a blog, the content will stay on the website indefinitely.
Use social media on a 1-1 basis
There are plenty of ways to promote your music through social media, but one of the most powerful is by interacting with your fans one-on-one. This can be done through the creation of fan-generated content such as contests or art submissions. It can also be done through sharing music videos and music with your audience.
Social media is an excellent marketing tool, and it’s easy to get started. As a musician, you can collaborate with other musicians and artists to expand your fanbase, and you can also create gated content that entices followers to listen to your music. As social media continues to evolve, you’ll find more ways to use it to promote your music.
Using a mix of content helps you to create memorable interactions with your fans. Content that gives your fans a look at your work and life creates long-lasting connections. You can also use social media to promote your music, and share your latest posts with your fans.
Analyzing data can help you determine what content resonates with your audience. You can use tools like Google Analytics and Statcounter to understand your followers’ interests and behavior patterns. By identifying trends, you’ll be able to create content that appeals to your target audience.
It’s essential to develop a thick skin when it comes to promoting your music. Whether you’re looking to sign a record deal, pitch your song in an industry panel, or compose music for a commercial project, you will face rejection more often than you’d like. The best way to deal with rejection is to approach it clinically, and not take it personally. After all, the music industry is filled with a**holes.
To avoid rejection, always remember that most successful musicians had to face a certain amount of failure and rejection. However, the ability to persevere and use it to your advantage will lead to long-term success. When you get rejection from an industry tastemaker, you’ll have to put this in perspective and realize that they receive hundreds of emails a day, so the fact that they don’t hear back from you personally says very little about your work.
When rejection occurs, the best way to handle it is to consider that it’s an opportunity to improve. Rejection can come from a variety of places, ranging from a lack of experience with the industry to the quality of your music. Sometimes it can be about your performance on stage, your willingness to work hard, or their own perceptions. Rather than letting rejection hurt you, consider it an opportunity to learn something new and improve yourself as an artist.
When promoting your music, remember that the music industry is full of people who don’t have time for your work. Because of this, it is essential to build filters. Without filters, you’ll often find yourself ignored or rejected. Often times, this is a result of putting your work in the wrong hands. It’s also critical to remember that many of the music industry’s top stars faced rejection.